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Best for the World

May 12, 2014

B Corp Best for the World logo

A few weeks ago our company was honored for creating positive environmental impact. We earned an environmental score in the top 10% of all Certified B Corporations on the B Impact Assessment, a comprehensive assessment of a company's impact on its workers, community, and the environment. We're proud to share this honor with other B Corps we admire -- GoLite, Patagonia, Seventh Generation, method, Indigenous, IceStone, and New Leaf Paper, to name a few.  We are also deeply grateful to our many stakeholders, especially our customer and our suppliers, who support our work, encourage our innovation, and share our belief that products celebrating excellence should do no harm to people or our planet.

Since we shipped our first FSC certified product over a decade ago, many companies have made great strides in addressing climate change.  It's heartening to see businesses large and small collaborating with their customers, communities, and supply chain partners to reduce carbon emissions.  There is, however, much more to do.  Robert Samuelson is correct - we have no solution yet to climate change.  That being said, we have no excuses for not doing all that we can, while we can. As CDP and World Wildlife Fund pointed out in their 3% Solution report last year, our best shot at reaching the science-based 2020 emission target for the US is a 3% annual reduction for all businesses. And here's the good news:  meeting that target is not only doable, but can be more profitable for businesses than maintaining the status quo.  We all know that this effort alone will not solve our global climate change issues, but it's an essential step that will a least keep us on the path to a better future.

We're honored to have been named Best for the World.  Even so, we know that there is much more than we can and must do to our reduce emissions and natural resource consumption.  We're working on it.  We trust that you are, too.

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