creating value for associations and their members
The National Association of Landscape Professionals, voice of 100,000 landscape industry professionals who create and maintain healthy green spaces, came to us looking to refresh their awards-giving by redesigning their physical awards for the 2015 program. NALP had to have something completely new, exciting, memorable and, of course, sustainable.
Going in, we made sure Rivanna’s process of collaboration was logical, right-sized and, most importantly, honoring of the association’s goals and philosophy. We warmly welcomed their input and feedback in each major milestone in the creation of a new look and feel for the widely-respected awards. The steps included:
While collaborating on the award designs, the NALP team shared with us color photos of past winners’ work in landscaping. The photos were stunning, clearly illustrating the talent and detail displayed in each landscapers’ creative solution. We resolved to find a way to incorporate photos of winning projects into the awards program. This strategy, when executed, would make each winning projects’ awards truly unique. To make sure that was the case, our team designed a companion photo plaque to display alongside each award of excellence plaque. Employing this visual solution meant that after the awards were given, each landscaper would be able to display their photo plaque in their lobby or reception area. It would tell the story of their acknowledged excellence vividly: in a colorful, true-to-life representation, to further validate its corresponding Excellence award.
Rivanna again added value by designing a photo plaque specifically for additional, important stakeholders of each winning landscaping project. The new Customer photo plaques would then provide an opportunity for landscape professionals to share their success and express their appreciation to customers and partners.
While NALP loved the dual-plaque concept and was convinced these new products would add value for its members, the scale of the awards program might have made the logistics of offering new products daunting. To ease the post-awards-ceremony process, Rivanna set up a private-label online store to handle the orders and administration for our client.
The collaboration between Rivanna and the National Association of Landscape Professionals has enabled NALP to refresh its award program, strengthen its brand, and add value and convenience for its members. In partnership with Rivanna, NALP has found new ways to celebrate the accomplishments of its members and help them showcase their award-winning landscape projects. Read more about this great partnership and learn how your association can start benefitting from Rivanna's customized services in this downloadable PDF.